For Websites that Earn their Keep

Pay-Per-Click Advertising

Speed Your Way To The Top Of A Search Engine's Listings

PPC Advertising

Pay-Per-Click (PPC) advertising is about quickly gaining exposure to potential clients searching on Google and other search engines. With PPC advertising you determine which keyword phrases your advertisement appears with and you remain in control of your advertising budget. Pay only when a potential client clicks on your advertisement and lands at a specific page on your website.

Google AdWords

We specialise in Pay-Per-Click advertising on Google. Such PPC advertising is done via Google AdWords who refer to the advertisements as 'Sponsored Links'. These sponsored links appear on the right hand side of any Google search results page and sometimes 'one or two' are listed at the top of the page.

Effective Pay-Per-Click Advertising

An effective search engine advertising campaign requires attention to:

• Keyword phrase selection to generate the right kind of visits to your website
• Planning the campaign including:
  • Setting the budget
  • How to convert the visitor into a client
  • Measuring the return on investment
• Advertisement creation
• Monitoring the effectiveness of the PPC Advertising campaign.

Optimising Your PPC Campaign

Take advantage of our experience in this area be it to:

• Create an new PPC campaign
• Manage an existing PPC campaign
• Analyse your campaign and advise what is needed to optimise it: to send it to the 'top' of the sponsored links for selected keyword phrases.

Contact us for an obligation free quote.