For Websites that Earn their Keep

Internet Advertising

Internet Advertising

Or Pay-Per-Click (PPC) advertising is about quickly gaining exposure to potential clients searching on Google and other search engines. With PPC advertising you determine which keyword phrases your advertisement appears with and you remain in control of your advertising budget. Pay only when a potential client clicks on your advertisement and lands at a specific page on your website. PPC advertising - one of the most cost-effective forms of advertising.

Taking Away the Headache

Working along side you, we will take away the headache of establishing and managing your PPC campaigns. An effective search engine advertising campaign requires attention to:

• Planning the campaign
• Defining success
• Setting the budget
• Keyword selection to generate the right kind of visits to your website
• Advertisement creation to grab people's attention
• Integrating the advertising campaign with your marketing plan
• Monitoring the effectiveness of the PPC Advertising campaign.

Google AdWords

We specialise in Pay-Per-Click advertising on Google. Such PPC advertising is done via Google AdWords who refer to the advertisements as 'Sponsored Links'. These sponsored links appear on the right hand side of any Google search results page and sometimes 'one or two' are listed at the top of the page.

Optimising Your PPC Campaign

Take advantage of our experience in this area be it to:

• Create a new PPC advertising campaign
• Manage an existing PPC campaign
• Review your PPC campaign and advise what is needed to optimise it: to send it to the 'top' of the sponsored links, pulling potential clients to your website.

Contact us for an obligation free quote.