For Websites that Earn their Keep

Your E-newsletter: Web-Inspirations

Practical Website Marketing Articles

Web-Inspirations - the e-newsletter for website owners and marketers. Full of:

• Ideas for improving your web site
• Practical Internet Marketing suggestions
• Tips for attracting and retaining new clients to your website
• Suggestions on engagement with visitors
• Snippets about website developments.

Web-Inspirations

To access the marketing articles simply click on the relevant link below.

E-Mail Signature - a Free Business Promotion Tool

Explore the possibilities of promoting your business via the world's most popular electronic tool - e-mail.

The Website - Centre Piece of Your Marketing

Given people's tendency to hop on-line to find information about the very products and services you offer, your firm's website should be the focal point of your marketing effort.

Self-Maintenance Of Your Website

An outline of the major aspects of what to consider prior to deciding if a content management system is required to update and maintain your website.

Website Navigation

This article looks at how to make it easy for visitors to navigate your website so that they remain on your site for longer than it takes to press, "exit".

Accessible Websites

Does your website cater for people with physical disabilities? A brief outline about how website accessibility improves your market reach, plus simple tests that you can conduct.

Take Advantage Of Technology

An article for business owners and marketers about e-mail marketing, e-newsletters, mass mail outs and anti-spam law.

Credibility And Your Website

A guide to retaining visitors to your website via the provision of credibile information with a distinct client focus.

Website Monitoring

Website monitoring is about the periodic checking of your website's content and performance, competitor activity, market trends and so on.

Unique Selling Proposition

When times are tough it's time to revisit your "point of difference" or "unique selling proposition" and then to promote it - via your website!

Web Usability and SEO

A look at several aspects of search engine optimisation that you should have cognisance of prior to redesigning your website.

Researching Keyword Phrases

Using keywords in your website's copy is critical to maximising the website's visibility on the Internet. Here is a practical example of how to conduct your initial research.

What Web 2.0 is About

It's about the services that are being delivered on the Internet, not the technology. A few example will assist to show you what I mean.

Planning a Top Ranking Website

A look at what needs to be planned for when considering optimising your website to maximise its visibility on the Internet.

Search Engine Optimisation Tests

A 'couple' of easy tests you can perform on your website (or any other) to see if it has been optimised so as to maximise its ranking (listing) with search engines.

Domain Name Selection

A guide the best type of domain name for your business and why you should buy one or more than one domain name.

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